• By Chris Haycock
• /
• 27 April 2023

The Four Concepts Of Psychology In Marketing: Needs, Wants, Demands And Desires

What makes people tick? More importantly, what makes people reach for their wallet? Let's find out how the four concepts of marketing psychology can help you win more customers and grow your business.

• By Chris Haycock
• /
• 28 February 2023

How to prepare and run successful live seminars & events

Are you a small business owner looking to make your mark in the world? Do you want to learn how to run live seminars and events that will leave an impact on your audience? Allow me to help you out!

• By Bruce King
• /
• 20 January 2023

This is my Playbook for Calling Prospects

It's one of the sales strategies I follow when making outbound sales calls.

• By Bruce King
• /
• 16 January 2023

Don't ignore the fact you're human too

Salespeople are people too

• By Bruce King
• /
• 12 January 2023

Excuses are not an option

Most successful salespeople got that way by not making excuses.

• By Bruce King
• /
• 08 January 2023

Is cold Facetime creepy?

A lot of sales reps are using Facetime and cold facetiming rather than just cold calling. And they're using it very successfully too.

• By Bruce King
• /
• 04 January 2023

People buy who they are

There are Swatch people. And there are Rolex people. Who do you want to sell to?

• By Bruce King
• /
• 29 December 2022

STOP PRESS: 11 people died during a conference presentation

No they weren't shot - they were bored to death by bullet points!

• By Bruce King
• /
• 22 December 2022

What does 'NO' really mean?

When someone has said 'NO' to your sales proposal, I doubt that they've ever said "No, I don't want it now or ever in the future, and don't even think about contacting me again!"

• By Bruce King
• /
• 18 December 2022

The power of silence when handling objections, concerns and stalls

Objections, concerns and stalls are to be expected when you are selling, and there's a big difference between all three. But how do you know which one of the three is correct?

• By Chris Haycock
• /
• 16 December 2022

ChatGPT, and its role in small business marketing

Getting serious FOMO because you're in the dark about ChatGPT? It's turning the world of AI on its head, so let's look at ChatGPT, and what it means for your business.

• By Bruce King
• /
• 12 December 2022

Who has the power in negotiating?

This may surprise you!

• By Bruce King
• /
• 10 December 2022

Do you give a guarantee? Do you promote it?

So many businesses lose out on this no-cost marketing strategy.

• By Bruce King
• /
• 06 December 2022

Look how easy it is to double your sales.

Here's all it takes

• By Bruce King
• /
• 06 December 2022

In your time off, do you SELF-DESTRUCT or SELF-ENERGISE?

It's your choice!

• By Bruce King
• /
• 02 December 2022

Is today the perfect time to change the course of your life?

Today is the first day of the rest of your life; so what better time could there possibly be to make some significant changes in your life journey than right now

• By Bruce King
• /
• 02 December 2022

Do you settle for 'normal'?

The following astounded and horrified me – how about you?

• By Bruce King
• /
• 29 November 2022

Charles Darwin and you

Are you achieving your sales target / quota? If not - read on. No - read on anyway!

• By Bruce King
• /
• 25 November 2022

Is your business card losing you sales?

Yes they can - here's how!

• By Bruce King
• /
• 20 November 2022

Become a spy

We all have competition in our businesses, and most of us have at least one company that represents outstanding competition and which we admire, respect and are maybe even jealous of their success. So spy on them.

There's more inside The Rainmakers Club

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