• By Bruce King
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• 03 October 2022

You're only cheating yourself!

When I was in Junior School many years ago, one of the teachers used a phrase to castigate any children who were not putting in sufficient effort or, worse still, cheating at the tests we were given.

• By Bruce King
• /
• 29 September 2022

Lack of success - it's not your fault?

• By Bruce King
• /
• 25 September 2022

Do you Musturbate?

NO – not a spelling mistake! I would not dream of asking you that question if it was spelt the way you thought it might have been. But hopefully it grabbed your attention. Now read on...

• By Bruce King
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• 22 September 2022

How to unlock your prospect's budget...

Use this when you have a number of solutions to your prospect's problems with a significant price range for your solutions...

• By Bruce King
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• 17 September 2022

Sold to with my own closing sales strategy!

A story short of how I was sold to with my own sales strategy!

• By Bruce King
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• 13 September 2022

The 'secret' to doing a lot more business

What I am about to share with you applies to everyone, no matter what they do in their careers, businesses and even their private lives, and no matter how old you are. I am just using sales as an example

• By Bruce King
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• 09 September 2022

Introverts, extroverts and the future of sales...

Many people think that extroverts make better salespeople than introverts. I disagree.

• By Bruce King
• /
• 04 September 2022

Don't Be A Goat!

Maybe you can relate to this self-sabotage strategy? It's a pattern I see in so many of my new clients.

• By Bruce King
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• 30 August 2022

Are you referable?

If you want to be certain of developing most of your sales through referrals, it is very much in your best interests to be sure you are indeed referable.

• By Bruce King
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• 24 August 2022

An abysmal sales strategy!

How is this for a sales strategy? Do not copy!

• By Chris Haycock
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• 22 August 2022

Save £399, and learn the basics of copywriting... free

Can you afford £399 to spend learning how to create great copy that wins customers? Many small business owners can't so I'll teach you the basics for free!

• By Bruce King
• /
• 16 August 2022

What is wrong with this photograph?

This is a photograph of someone having a session on the telephone to make appointments with prospective customers. Pretend they're real. What is wrong?

• By Bruce King
• /
• 12 August 2022

The corner shop in New York that sold more men's suits than Macys

I would never advocate or condone any form of dishonesty in selling, but the following story did make me laugh very much

• By Bruce King
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• 08 August 2022

You don't always have to know the answers – just ask much, much better questions...

A few weeks ago, I was hired to do some sales coaching for a company operating in a sector that I had no experience of whatsoever. I made sure the client was aware of this fact, but they hired me

• By Bruce King
• /
• 04 August 2022

SOBO Vs BOSSI

There are two schools of thought when it comes to writing copy for sales presentations, websites, advertising, direct mail and indeed any other sales and marketing copy.

• By Bruce King
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• 30 July 2022

What gets diarised gets done

Most of us have heard the expression 'what gets measured gets done'. In my opinion this is a better way of getting them done.

• By Bruce King
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• 21 July 2022

Retail Sales and 'I'm just looking!'

If you're in the retail business, then I'm prepared to make a hefty wager that you've heard the words 'I'm just looking' many times when you first greet a potential customer.

• By Bruce King
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• 17 July 2022

Improvised Exploding Devices and Your Business Success

I recently watched a replay of a TV programme featuring the experts in the British Army in Afghanistan who were responsible for locating and defusing or safely exploding IEds (Improvised Exploding Devices). Big lesson here!

• By Bruce King
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• 14 July 2022

Why you should smile a lot more

When you smile, your brain releases serotonin and dopamine and other endorphins into your bloodstream. These are natural chemicals produced by your body which make you feel so much happier.

• By Bruce King
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• 10 July 2022

It's time you got really uncomfortable!

Yes, I really do want you to get uncomfortable - and so much more successful.