• By Bruce King
• /
• 25 June 2022

Are you thinking 1. BIG enough and 2. SMALL enough?

A client of mine died recently and I went to visit him in hospital a few days before he passed away. He said: "Bruce, my only regret is I did not think big enough. I could have done so much.

• By Bruce King
• /
• 20 June 2022

How do you deliver bad news?

If you have to deliver bad news, don't make this mistake.

• By Bruce King
• /
• 18 June 2022

Why people sometimes don't buy from you

This is the number one reason, and almost nobody in sales know this.

• By Bruce King
• /
• 16 June 2022

A very powerful question to ask before making a sales proposal

When we are nearing the end of a sales meeting and ready to ask for the business, we usually assume we have asked all the necessary questions, BUT to be sure...

• By Chris Haycock
• /
• 15 June 2022

Direct mail - are you making the most of the post?

Die-hard marketers have been using it for decades, even though everyone else scarpered towards social media. Here's why you really should consider direct mail once again.

• By Bruce King
• /
• 11 June 2022

The customer is King – or in this case, The Queen.

If you think I'm jumping on the Jubilee Bandwagon – I am. And for your benefit.

• By Bruce King
• /
• 09 June 2022

And then they raise a price objection

So - it's going to happen to everyone in sales. Your prospect is either trying to do a deal or fob you off.

• By Bruce King
• /
• 05 June 2022

Why people buy and how to stop yourself being sold to

I usually write about how to sell, and this blog post will also help you with selling. BUT more important it will teach you how NOT to be sold to. Just don't share this with your potential customers.

• By Chris Haycock
• /
• 03 June 2022

Nice guys come last, say the losers

It's a phrase that has meant so much to me since early adulthood. But in business - as in life itself - nice guys can be winners.

• By Chris Haycock
• /
• 01 June 2022

9 questions your visitors need answering before they click buy

Answer these nine questions on your landing page (or product page) and you stand a much, much better chance of converting browsers into customers.

• By Bruce King
• /
• 31 May 2022

Possibly the best advice I ever received

Although this advice was not given to me directly by the originator, but instead by a sales manager who was coaching me many years ago, it was possibly the best advice I ever received.

• By Chris Haycock
• /
• 30 May 2022

Ditch the fluff

Over-complicating your writing? Learn to write without waffle and junk, and start enjoying more customers from your copywriting.

• By Chris Haycock
• /
• 29 May 2022

8 ways to collaborate for success

Collaborations can be the magic key to unlocking potential revenue. Here are eight brilliant ways that you can collaborate with others.

• By Chris Haycock
• /
• 26 May 2022

Have you found your brand voice yet?

The words - and how you use them - you use to communicate with your target market are more important than you think. Here's why.

• By Chris Haycock
• /
• 24 May 2022

Feeling the pinch? Time to start fighting back

How to use your small-business mindset and agility to your advantage, and counteract the recession.

• By Chris Haycock
• /
• 23 May 2022

Is AI copywriting dead?

We are finally seeing some evidence that Google is treating AI copy as spam. Ethical marketers are letting out a sigh of relief.

• By Chris Haycock
• /
• 22 May 2022

Stop with the fake FOMO already!

Are you using a sleazy way of creating urgency and action, by using fake countdowns to generate FOMO? Here's why you need to stop.

• By Chris Haycock
• /
• 22 May 2022

A rarely-used marketing tactic that never fails

It's odd to think that while most business owners concentrate on the latest digital channels to market their products, they're also forgetting the most effective tactic of all.

• By Chris Haycock
• /
• 22 May 2022

10 ways you can inject powerful emotion into your marketing

Using emotion in your marketing campaigns is one of the most powerful things you can do to boost your chances of success. You'll LOVE these ideas!

• By Chris Haycock
• /
• 22 May 2022

Be patient with new marketing campaigns

One of the worst things you can do when running a new marketing campaign is to give up after the first attempt, thinking that the channel is a dud. It's probably not. Here's why.

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