This is my Playbook for Calling Prospects
By Bruce King | 20 January 2023
It's one of the sales strategies I follow when making outbound sales calls.
This is my Playbook for Calling Prospects. It's one of the sales strategies I follow when making outbound sales calls. I call it the “Three Strikes and You're Out “ rule. This means I will contact a prospect three separate times. It works like this:
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DAY 1: I CALL, leave a voicemail if I don't make contact I follow that up with an email, and a message via LinkedIn. DAY 2: I call again and email again, of course with a different message this time. And DAY 3: Another email, again with a different message. That's a total of seven touches on three separate days. If they don't respond after that, they go into my drip marketing campaign and they'll get followed up again automatically some time in the future. And I move on to the next fresh new leads. Keep in mind; this is ONE of my outbound sales strategies. It's not the only one. But it's important you develop or pick an approach and follow that consistently. Do that and you will get much better results.
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