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Free Video Tutorials
A selection of our video tutorials from inside The Rainmakers Club
The checkerboard illusion - and using perspective
How do you see your business, your products, and your service? Are you looking at it from the wrong perspective?
Trade show promotional campaigns
Setting up a stand at a trade show can be a hugely successful activity - when done right. Here's how to ensure that your trade show campaign can get the results you want.
Social media lessons everyone should know
Five important lessons that every business owner needs to know about social media.
How to write copy that persuades people
Struggling to get your readers to read your copy? Use these techniques to ensure that you grab their attention - right the way to the end.
Dealing with 'I have to think it over'
I have to think it over is either true, or just a stall. And even if the prospect does needs to 'think it over', they rarely do. In this video, I give you the precise words I use to overcome this.
Why giving stuff away free can boost sales
Most business owners will tell you that giving away products free is absolute madness. But is it? Let's discover how you can make 'Free' work for you.
How not to start a cold call
Whenever I'm in my office and not too busy, I ask my PA to put through any cold sales calls to me. In this video, you'll hear a few examples of things you may be saying too, but really should not be.
SEO for business owners who don't care about SEO
Yes, I know you've been running away from SEO all this time, because you think it's a 'dark art' and you're afraid of uncovering Pandora's Box. But don't be nervous. It's not as daunting as you think.
Advertising in a nutshell
Despite the internet making it dead easy to jump into advertising, there's some specific objectives that you really don't want to miss before diving in.
Why you should eradicate bad spelling and grammar
Sorry to point it out, but people judge others on their standard of spelling and grammar. That's not hearsay, but fact. Let's take a look at why you should eradicate typos and improve your grammar.
The silent close
In this video, I give you the number one rule you must apply, every time you ask someone a question that moves the sales process forward and when you ask them to make a buying decision.
Why a website is absolutely essential for small businesses
You don't have a website for your business? Are you crazy? Let me explain why having a website is absolutely essential.
Go tell the world you're odd
Is your website giving people the right impression about you - and your business? Here's how to pin down your unique selling point to create a fantastic first impression.
Fundamentals of Marketing 1 - Research
STOP right there, and don't go ANY further until you discover why Market Research is essential for everything you do next in marketing.
How to build more brand awareness
What's the best way to build brand awareness if you haven't got any? In this tutorial I'll be giving you the lowdown on pinning down your brand, and getting it ready to go out there and win customers.
Introduction to content marketing
Content is King, they say. And yes, it's largely true - but only if you have the right strategy. But let's start at the beginning. What is content marketing, and how can it help you attract new customers?
Introduction to digital marketing
Digital marketing is all the rage, but it's often so overwhelming that business owners don't know where to start - or where to concentrate their efforts. Let's start from the beginning.
Power of professional relationships
In this video Andy Lopata explains how to maximise the benefits of your relationship with your network and how this can positively affect so much of what you do on a day to day basis.
There's more inside The Rainmakers Club
Ready to double, triple or even quadruple your sales? Join the Rainmakers Club today and get access to hundreds more worksheets, ebooks, tutorials, guides, tools and downloads.
NEW FOR 2022! Join our growing club of successful small business owners and get The Raindeck free: a 3-deck strategy for brainstorming and running successful marketing campaigns.