• By Chris Haycock
• /
• 29 October 2021

The checkerboard illusion - and using perspective

How do you see your business, your products, and your service? Are you looking at it from the wrong perspective?

• By Chris Haycock
• /
• 20 January 2022

Trade show promotional campaigns

Setting up a stand at a trade show can be a hugely successful activity - when done right. Here's how to ensure that your trade show campaign can get the results you want.

• By Chris Haycock
• /
• 21 October 2021

Social media lessons everyone should know

Five important lessons that every business owner needs to know about social media.

• By Chris Haycock
• /
• 30 June 2021

How to write copy that persuades people

Struggling to get your readers to read your copy? Use these techniques to ensure that you grab their attention - right the way to the end.

• By Bruce King
• /
• 26 January 2022

Dealing with 'I have to think it over'

I have to think it over is either true, or just a stall. And even if the prospect does needs to 'think it over', they rarely do. In this video, I give you the precise words I use to overcome this.

• By Chris Haycock
• /
• 09 May 2021

Why giving stuff away free can boost sales

Most business owners will tell you that giving away products free is absolute madness. But is it? Let's discover how you can make 'Free' work for you.

• By Bruce King
• /
• 18 September 2021

How not to start a cold call

Whenever I'm in my office and not too busy, I ask my PA to put through any cold sales calls to me. In this video, you'll hear a few examples of things you may be saying too, but really should not be.

• By Chris Haycock
• /
• 19 November 2021

SEO for business owners who don't care about SEO

Yes, I know you've been running away from SEO all this time, because you think it's a 'dark art' and you're afraid of uncovering Pandora's Box. But don't be nervous. It's not as daunting as you think.

• By Bruce King
• /
• 04 June 2021

How to ask for referrals

Here is one way to ask for referrals and ensure you receive them.

• By Chris Haycock
• /
• 17 June 2021

Advertising in a nutshell

Despite the internet making it dead easy to jump into advertising, there's some specific objectives that you really don't want to miss before diving in.

• By Chris Haycock
• /
• 18 March 2021

Why you should eradicate bad spelling and grammar

Sorry to point it out, but people judge others on their standard of spelling and grammar. That's not hearsay, but fact. Let's take a look at why you should eradicate typos and improve your grammar.

• By Bruce King
• /
• 18 June 2021

The silent close

In this video, I give you the number one rule you must apply, every time you ask someone a question that moves the sales process forward and when you ask them to make a buying decision.

• By Chris Haycock
• /
• 25 June 2021

Why a website is absolutely essential for small businesses

You don't have a website for your business? Are you crazy? Let me explain why having a website is absolutely essential.

• By Chris Haycock
• /
• 05 November 2021

Go tell the world you're odd

Is your website giving people the right impression about you - and your business? Here's how to pin down your unique selling point to create a fantastic first impression.

• By Chris Haycock
• /
• 30 September 2021

Fundamentals of Marketing 1 - Research

STOP right there, and don't go ANY further until you discover why Market Research is essential for everything you do next in marketing.

• By Chris Haycock
• /
• 22 April 2021

How to build more brand awareness

What's the best way to build brand awareness if you haven't got any? In this tutorial I'll be giving you the lowdown on pinning down your brand, and getting it ready to go out there and win customers.

• By Chris Haycock
• /
• 24 July 2021

Introduction to content marketing

Content is King, they say. And yes, it's largely true - but only if you have the right strategy. But let's start at the beginning. What is content marketing, and how can it help you attract new customers?

• By Chris Haycock
• /
• 08 January 2022

Introduction to digital marketing

Digital marketing is all the rage, but it's often so overwhelming that business owners don't know where to start - or where to concentrate their efforts. Let's start from the beginning.

• By Andy Lopata
• /
• 20 December 2021

Power of professional relationships

In this video Andy Lopata explains how to maximise the benefits of your relationship with your network and how this can positively affect so much of what you do on a day to day basis.

• By Chris Haycock
• /
• 25 February 2021

Introduction to market research

Why is market research so important? Well, it enables you to find out more about your target market. When you do this, you'll find all your marketing activities become incredibly compelling and persuasive.

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