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How to ask for referrals

By Bruce King | 04 June 2021

Here is one way to ask for referrals and ensure you receive them.

Here's how to ask for referrals.

I wrote this 'asking for referrals script' over twenty years ago and I've taught it to many thousands of salespeople since. It's probably produced a million or more referrals.

Here's precisely what you say. You just need to replace my words about what I do and the type of prospect I'm looking for, with a phrase that describes the pain your perfect prospect could be suffering from. Here's what I say:

Mrs Prospect, I like to invest my time looking after my customers, not looking for them, but like you, I too have to generate new customers. So, I'd really appreciate your help please.

Would you mind very much if we just took a few minutes to brainstorm who else you know whose sales team might not be making their sales quota every quarter. I'd love some introduction please. Who springs to mind?

Play the video again, write the words down, replace my hook with the major problem your perfect prospect could be suffering from, learn it off by heart - and ASK for referrals, whether or not you've made a sale or booked an appointment.

I guarantee you this - your future income will grow in direct proportion to the number of times you ask this referrals question.


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