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What does 'NO' really mean?
By Bruce King | 22 December 2022
When someone has said 'NO' to your sales proposal, I doubt that they've ever said "No, I don't want it now or ever in the future, and don't even think about contacting me again!"
When someone has said 'NO' to your sales proposal, I doubt that they've ever said “No, I don't want it now or ever in the future, and don't even think about contacting me again!”
If you're reasonably sure your prospect could benefit from whatever you are selling, in my book it means 'No, not yet'.
Yet could be in 7 days time, 7 weeks time, in 7 months time, or maybe even in a couple or more years.
So, stay in touch with them!
Send the emails and letters (yes- snail mail), with relevant and useful information on their interests without overtly selling. Send information on your product and how it is helping others without overtly selling. Make an occasional sales telephone call and … you know what to do!
Just don't forget, 'NO' usually means 'NOT YET', so stay in touch!
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