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Become a spy
By Bruce King | 20 November 2022
We all have competition in our businesses, and most of us have at least one company that represents outstanding competition and which we admire, respect and are maybe even jealous of their success. So spy on them.
We all have competition in our businesses, and most of us have at least one company that represents outstanding competition and which we admire, respect and are maybe even jealous of their success.
Spy on their marketing - everything they do; social media, adverts, PR, direct marketing etc.
Spy on their website. The design, flow, features; every single page of it. And especially their customers who could go on your prospect list.
Call them up and make an enquiry. See how they handle it.
Then ask yourself 'how could we do it better?'
But a word of caution.
Just because you like what they are doing does not necessarily mean it's working for them. So if you are planning on doing something similar after your spying mission - test it first and make sure it works for you.
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