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There's one thing worse than poor customer service, and that's dreadful customer service
By Bruce King | 16 November 2022
And dreadful customer service is so common nowadays. And it's often delivered by large organisations who are run by 'so called' very clever business people who should know better.
What even these smart people don't realise is that poor customer service costs them a lot of future sales.
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The strategy is simply this:
I tell the individual responsible for customer service they have the authority to deal with the enquiry or complaint in precisely the way they would love to be dealt with if it were they who were enquiring or complaining.
That has always worked brilliantly for me.
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