Improvised Exploding Devices and Your Business Success

By Bruce King | 17 July 2022

I recently watched a replay of a TV programme featuring the experts in the British Army in Afghanistan who were responsible for locating and defusing or safely exploding IEds (Improvised Exploding Devices). Big lesson here!

I recently watched a replay of a TV programme featuring the experts in the British Army in Afghanistan who were responsible for locating and defusing or safely exploding IEds (Improvised Exploding Devices). In other words, home-made Land Mines.

These devices were buried just below ground level in their hundreds, if not thousands, by the enemy and were responsible for more deaths of troops and civilians than most other enemy tactics.

These highly trained and extremely brave and dedicated personnel worked up to fourteen hours a day. What is particularly relevant to this post is that they were totally focused, 100% of the time they were on duty, dealing with these IEDs. The more they could remove, the safer their colleagues would be.

They were dressed in heavy-duty equipment and so were perspiring heavily in the desert sun. They ignored the enemy snipers who were trying to pick them off with rifle fire; they had to rely on their back up team to protect them, and they remained totally focused on the job in hand. I repeat: totally focused on the job in hand, bullets streaking around them, almost without a break for up to fourteen hours a day and in conditions that you and I might last only an hour or so. And I doubt that anyone reading this article is paid as little as these soldiers.

How focused are you on the job in hand?

If you have attended one of my Sales Master Classes you'll recall that at some stage during the event I usually ask the question: “How much of your working day, in percentage terms, do you admit to wasting or allow other people to waste for you?”

We recently analysed the responses from the last 1000 delegates and the average time they admitted to wasting or allowing other people to waste for them was 57%. Some, but only a few, were as low as 10%. Many were well in excess of 60%.

Imagine how much more business you would be doing and how much more profitable your business would be if you were 100% focused every moment of your working day.

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