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The customer is King - or in this case, The Queen.

The customer is King - or in this case, The Queen.

By Bruce King | 11 June 2022

If you think I'm jumping on the Jubilee Bandwagon – I am. And for your benefit.

I want you to imagine that Her Majesty The Queen has made an appointment for you go to Buckingham Palace to discuss your products or services with her.

If she is convinced by your presentation, she will then arrange to come to your premises for a follow up meeting, and hopefully to conclude a deal.

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Are you going to treat HM differently to your 'normal' prospect?

I suspect your approach to both of these meetings is going to be somewhat, and maybe significantly different, to how you deal with your 'normal' customers.

So, what are you going to do differently? Think about it seriously - and make notes.

Now here's the thing. There is a massive amount of competition for customers nowadays. More so than ever.

Some businesses are even finding it as hard to get new customers as they would becoming a Royal Warrant Holder.

So from now on, treat every potential customer and existing customers as you would Her Majesty. The Customers is, and should aways be Queen.


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