Stop with the fake FOMO already!

By Chris Haycock | 22 May 2022

Are you using a sleazy way of creating urgency and action, by using fake countdowns to generate FOMO? Here's why you need to stop.

FOMO - or 'Fear of Missing Out' is used widely in marketing, and for good reason - it works.

But you've probably seen those fake countdown timers shoved in your face on websites promising you the world if you act now - before it runs out...

30...29...28...27...26...25...24...💥💥💥

Heck, most of them aren't even real. Press F5 and refresh the page and... what's this... the timer reset itself. Hey, what gives? 🤥

FAKE FOMO!

Creating urgency with a time limited countdown is a great way of getting customers to decide right now if they want your product or now.

But if you're going to chuck in some fake FOMO just because you've seen others doing it, then STOP! â›”

Use your morals, and don't risk your reputation by being unethical or scammy (that's how you'll look).

You risk your future customers slamming the door in your face when you ask for their trust in the future.

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