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Do you Musturbate?

Do you Musturbate?

By Bruce King | 25 September 2022

NO - not a spelling mistake! I would not dream of asking you that question if it was spelt the way you thought it might have been. But hopefully it grabbed your attention. Now read on...

When I first start working with my coaching clients, they use phrases like:

Good idea, I MUST do that every morning

Thanks Bruce, I MUST have a 'to do list from now on'

Yes Bruce, I MUST make more customer service calls every day

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Of course, Bruce, I MUST always ask for referrals

And so on …

They MUSTurbate!

The problem is that our brains have not been conditioned or programmed to recognise the words MUST as ACTION words.

They are more 'wishful' words, and depending upon your age, you've probably said 'I must…..' hundreds or thousands of times - and most times not done what you 'must'.

So, if you're a Musturbator, it's time to stop and take ACTION!

And don't let anything or anyone get in your way!


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Power of professional relationships
  • By Andy Lopata
  • /
  • 20 December 2021

Power of professional relationships

In this video Andy Lopata explains how to maximise the benefits of your relationship with your network and how this can positively affect so much of what you do on a day to day basis.
How to write copy that persuades people
  • By Chris Haycock
  • /
  • 30 June 2021

How to write copy that persuades people

Struggling to get your readers to read your copy? Use these techniques to ensure that you grab their attention - right the way to the end.
The silent close
  • By Bruce King
  • /
  • 18 June 2021

The silent close

In this video, I give you the number one rule you must apply, every time you ask someone a question that moves the sales process forward and when you ask them to make a buying decision.
How not to start a cold call
  • By Bruce King
  • /
  • 18 September 2021

How not to start a cold call

Whenever I'm in my office and not too busy, I ask my PA to put through any cold sales calls to me. In this video, you'll hear a few examples of things you may be saying too, but really should not be.
Introduction to market research
  • By Chris Haycock
  • /
  • 25 February 2021

Introduction to market research

Why is market research so important? Well, it enables you to find out more about your target market. When you do this, you'll find all your marketing activities become incredibly compelling and persuasive.

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