Do you Musturbate?

By Bruce King | 25 September 2022

NO - not a spelling mistake! I would not dream of asking you that question if it was spelt the way you thought it might have been. But hopefully it grabbed your attention. Now read on...

When I first start working with my coaching clients, they use phrases like:

Good idea, I MUST do that every morning

Thanks Bruce, I MUST have a 'to do list from now on'

Yes Bruce, I MUST make more customer service calls every day

Of course, Bruce, I MUST always ask for referrals

And so on …

They MUSTurbate!

The problem is that our brains have not been conditioned or programmed to recognise the words MUST as ACTION words.

They are more 'wishful' words, and depending upon your age, you've probably said 'I must…..' hundreds or thousands of times - and most times not done what you 'must'.

So, if you're a Musturbator, it's time to stop and take ACTION!

And don't let anything or anyone get in your way!

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