10 ways you can inject powerful emotion into your marketing

By Chris Haycock | 22 May 2022

Using emotion in your marketing campaigns is one of the most powerful things you can do to boost your chances of success. You'll LOVE these ideas!

When you create an emotional connection between you, your brand and your prospective customers, you can unleash a whole lot of magic that converts into sales.

Here are some ways you can use emotion in your marketing.

1️⃣ Use Colour Triggers

Certain colours evoke powerful emotions that have the ability to calm (yellows/light blues), excite (reds), reassure (purples, navy blues) etc. Study colour psychology and make use of the best colours to trigger emotions.

2️⃣ Product Descriptions

Liven up your product descriptions by injecting some of your personality. Make your writing more human by pretending you're describing your product to your best mate over coffee.

3️⃣ Use Stories

Stories naturally ooze emotion, so don't be afraid to use storytelling in your marketing copy that tells your audience your journey - warts and all.

4️⃣ Be Different

Ever noticed that many businesses seem like clone copies of each other? When you do something different - you'll stand out from the crowd. (Also see 6. Grab Attention).

5️⃣ Use Power Words

There are hundreds of power words that trigger emotions, including Love, Discover, Challenge, Luxurious, Breath-taking, Tantalising, Thrilling, Bargain, Free, Amazing, Revealing, Protect, and hundreds more. Sprinkle power words into your copy to enhance emotions.

6️⃣ Grab Attention

Half the work in getting customers to buy from you is getting their attention. Use powerful images, photos, illustrations and graphics to stop them in their tracks and grab their eyeballs.

7️⃣ Research the Pain Points

When you understand what problem your target market are trying to solve, as well as their needs and motivations, you're able to create incredibly powerful emotional triggers that will result in more attention > more curiosity > more sales.

8️⃣ Discover the language

Speak the same way as your customers to create subtle, unconscious, human connections. Copy the style, words and delivery of the language your customers use, and they'll be able to relate to you far more than your competitors.

9️⃣ Be More Personal

People (almost always) buy from people, not machines. Be human in everything you do, and show your customers that beneath the surface, there are genuine, honest and real people behind the scenes making it all happen.

🔟 Be Honest

When you adopt an honest, open and transparent philosophy, the wall of mistrust crumbles, and you can begin to build personal relationships between you and your customers that stand the test of time.

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