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How to unlock your prospect's budget...

How to unlock your prospect's budget...

By Bruce King | 22 September 2022

Use this when you have a number of solutions to your prospect's problems with a significant price range for your solutions...

When you have a number of solutions to your prospect's problems with a significant price range for your solutions…

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In these circumstances, most salespeople are taught to ask the prospect: 'Do you have a budget for solving these problems?'.

Or you could say something like: 'We have various solutions for solving these problems ranging from £xxxx to £xxxxxx. Where do you see yourself on that investment range?'

If they give you a response, which they usually do, there's a simple way to increase that budget by at least 20 per cent and often a lot more. It's not often taught but works for me every time…

You just ask: 'Up to?' (silent close)


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