Psychology
Some would say that consumer psychology is the holy grail of marketing. And we agree.
Marketing (and sales) is all about understanding what makes people tick - what makes them take action - and most importantly, what turns a prospect into a paying customer.
The psychological side of marketing is a complex and often mis-understood area. We tend to think that by learning consumer psychology that we're attempting to manipulate them into buying what we're selling.
But this isn't the case at all. Marketing is grounded in persuasive techniques. Without persuasion, we miss out on so many potential enquiries and sales.
By understanding the fundamentals of psychology, we can help our prospects to decide to choose us instead of our competitors.
Get the psychology side of marketing just right, and you could end up with a flood of customers who keep coming back time and time again for more.
Start winning today
Get immediate access to all these Sales & Marketing tutorials, downloads, resources, tools and much more from resident experts Chris Haycock, Bruce King and guests.
What will you learn?
Some of the tutorials you'll have access to inside The Rainmakers:
20 PERSUASION TECHNIQUES YOUR WEB DESIGNER DOESN'T KNOW
CHRIS HAYCOCKYou might have a beautiful website, but that doesn't mean it'll convert visitors into customers. Here are 20 persuasion techniques that almost all designers are blissfully unaware of.
MASLOW'S HIERARCHY OF NEEDS
CHRIS HAYCOCKUnderstand the basic needs and motivations of your target market and you suddenly find that your marketing activities get infinitely more powerful. Here's how Maslow's Hierarchy of Needs helps you do just that.
INTRODUCTION TO PSYCHOLOGY IN MARKETING
CHRIS HAYCOCKLaunching a business, product or service is one thing. But getting people to buy into it is another. To create a massive impact on your future success, it's best to look at why people buy, and how to influence them.
KEY PRINCIPLES OF CONSUMER PSYCHOLOGY
CHRIS HAYCOCKThere are several key principles of psychology that are important to understand if you're selling a product or service. Here are the most important ones to get to grips with.
THE BASIC RULES OF CONSUMER PSYCHOLOGY
CHRIS HAYCOCKIf you're doing any sales and marketing yourself, then understanding the basic rules of consumer psychology is absolutely essential before you get out in front of your target market.
USING PSYCHOLOGY TO INCREASE ONLINE SALES
CHRIS HAYCOCKLet's talk about how psychology is used in the digital world to help your business attract new customers, increase sales and grow
