You wouldn't go head-to-head in a boxing ring with Tyson Fury without a solid strategy in place. And neither should you do so when you're starting out in marketing.
A strategy is there for a reason. It helps determine the goals that you want to reach with your future campaigns, and it also keeps you firmly on track as you're delivering those campaigns.
No matter how good you are with running any type of marketing campaign, having a solid strategy may be the difference between success and failure, so it's fundamental that you pause before you start - and think about what your strategy is going to be.
We're confident that you will ultimately benefit from putting into place a strategy before you begin any new campaign.
Get immediate access to all these Sales & Marketing tutorials, downloads, resources, tools and much more from resident experts Chris Haycock, Bruce King and guests.
This Product Strategy webinar is Facebook's guide to product planning and preparation for the Christmas marketing season.
Consumers are getting wise, and they're getting stubbornly resilient to patterns in marketing. So what's the alternative?
Never, ever give away freebies. That's what you hear a lot in marketing circles. It's true - to a degree - but giving away free things can actually help you to generate more customers than you can handle.
Everyone seems to be talking about 'sales funnels', and quite rightly too. When you have an effective sales funnel you can increase your lead volumes to give you a constant flood of sales and leads.
Can you sum up your business in less time than it takes to ride an elevator? If you can't, then you are going to bore the pants off people. Here's how to write a powerful elevator pitch.
Understanding your strengths, weaknesses, opportunities and threats gives you the know-how to create powerful and compelling marketing strategies that will blow the socks off your competitors.
Sitting down and creating a winning marketing plan isn't as dull as it sounds. Get it right and it'll provide you with a powerful routemap to future success.
How can you compete in your marketplace if you don't know a single thing about your rivals? Know your competitors and you can find the secret sauce to deliver an amazing marketing strategy.
Just as you wouldn't take on chess grandmaster Gary Kasparov without a strategy, you shouldn't do the same with your marketing. Putting together a great strategy will help you plot the course to your success.