Marketing Strategy
You wouldn't go head-to-head in a boxing ring with Tyson Fury without a solid strategy in place. And neither should you do so when you're starting out in marketing.
A strategy is there for a reason. It helps determine the goals that you want to reach with your future campaigns, and it also keeps you firmly on track as you're delivering those campaigns.
No matter how good you are with running any type of marketing campaign, having a solid strategy may be the difference between success and failure, so it's fundamental that you pause before you start - and think about what your strategy is going to be.
We're confident that you will ultimately benefit from putting into place a strategy before you begin any new campaign.
Start winning today
Get immediate access to all these Sales & Marketing tutorials, downloads, resources, tools and much more from resident experts Chris Haycock, Bruce King and guests.
What will you learn?
Some of the tutorials you'll have access to inside The Rainmakers:
CHRISTMAS UNWRAPPED: PRODUCT STRATEGY
THE CURATORThis Product Strategy webinar is Facebook's guide to product planning and preparation for the Christmas marketing season.
WHY MARKETING NEEDS A (NEW) KICK UP THE BACKSIDE
CHRIS HAYCOCKConsumers are getting wise, and they're getting stubbornly resilient to patterns in marketing. So what's the alternative?
WHY 'FREE' ISN'T ALWAYS A NASTY WORD
CHRIS HAYCOCKNever, ever give away freebies. That's what you hear a lot in marketing circles. It's true - to a degree - but giving away free things can actually help you to generate more customers than you can handle.
CREATING & MANAGING SALES FUNNELS - PART ONE
CHRIS HAYCOCKEveryone seems to be talking about 'sales funnels', and quite rightly too. When you have an effective sales funnel you can increase your lead volumes to give you a constant flood of sales and leads.
CREATING AN ELEVATOR PITCH
CHRIS HAYCOCKCan you sum up your business in less time than it takes to ride an elevator? If you can't, then you are going to bore the pants off people. Here's how to write a powerful elevator pitch.
CREATING A SWOT ANALYSIS
CHRIS HAYCOCKUnderstanding your strengths, weaknesses, opportunities and threats gives you the know-how to create powerful and compelling marketing strategies that will blow the socks off your competitors.
CREATING A MARKETING PLAN
CHRIS HAYCOCKSitting down and creating a winning marketing plan isn't as dull as it sounds. Get it right and it'll provide you with a powerful routemap to future success.
KNOW YOUR COMPETITORS
CHRIS HAYCOCKHow can you compete in your marketplace if you don't know a single thing about your rivals? Know your competitors and you can find the secret sauce to deliver an amazing marketing strategy.
INTRODUCTION TO MARKETING STRATEGY
CHRIS HAYCOCKJust as you wouldn't take on chess grandmaster Gary Kasparov without a strategy, you shouldn't do the same with your marketing. Putting together a great strategy will help you plot the course to your success.
