Digital Marketing
25 years ago we didn't realise what a massive impact digital media would have on marketing as a concept. What originally began as a niche area of marketing, digital has grown to almost eclipse other activities that we were so used to.
A quarter of a century later, and it's difficult to imagine marketing without the power of email, instant messaging, social media, fancy websites, landing pages and chatbots. Digital has revolutionised the way that businesses reach out and connect to consumers. We can reach them in the blink of an eye, and measure the results instantly, even if our target market is thousands of miles away.
There's no way we could have done that before digital landed on our desks.
Digital marketing is here to stay, and it's important for businesses big and small to use the power of the internet as a critical piece of the marketing jigsaw.
The Rainmakers are no stranger to digital. Resident expert Chris Haycock jumped onto the digital bandwagon right at the moment when the internet was still in its infancy; way before Google burst onto the scene.
With virtually no tutorials around at this time, Chris was forced to learn his digital skills by trial-and-error alone, and has failed more times than you can shake a stick at. But his persistance and thirst for knowledge paid off. Today, Chris owns a network of digital businesses which are now used by 1 in 7 of the UK population.
Chris was hired by a top-10 law firm in London, becoming one of the first in the industry to hold the job title "Webmaster". While most people in digital today have a small set of skills, this gave Chris a wide and far-reaching set of skills in all-things digital, from strategic planning, to design, to web development, SEO and online marketing.
This huge range of skills has become highly sought-after. Coupled with his experience in traditional marketing, this fusion of digital and traditional saw him hired in prestigious positions in dot-com startups and multinational companies alike.
Today, Chris mentors several business owners who want to tap into his unique set of digital skills to further their company's digital goals.
Chris' approach to teaching is to keep things simple and understandable. While many digital experts find it difficult to speak in plain layman's terms, for Chris it comes easy.
From email marketing strategies to SEO, landing pages to social media strategies, Chris will help you to grasp the power of digital for your own business, not just so you can understand it, but so you can put it into action to reach more customers, reduce your marketing overheads, and become more profitable.
Start winning today
Get immediate access to all these Sales & Marketing tutorials, downloads, resources, tools and much more from resident experts Chris Haycock, Bruce King and guests.
What will you learn?
Some of the tutorials you'll have access to inside The Rainmakers:
WHY A WEBSITE IS ABSOLUTELY ESSENTIAL FOR ANY BUSINESS
CHRIS HAYCOCKYou don't have a website for your business? Are you crazy? Let me explain why having a website is absolutely essential.
GET STARTED WITH GOOGLE ADS: REVIEW YOUR PERFORMANCE
THE CURATORSo you’ve set up conversion tracking and you’ve launched your search campaign. To start hitting your goals, you’ll need to know how well you’re doing. In this video, you'll learn how to review your performance in AdWords.
FREE TO WATCH
HOW DO I GET MY BUSINESS LISTED ON GOOGLE SEARCH AND MAPS?
THE CURATORGoogle Search and Maps are a great way of getting organic traffic from search engines. Here's how to set it up.
FREE TO WATCH
HOW CAN I GET THE MOST OUT OF MY BUSINESS PROFILE ON GOOGLE?
THE CURATORMake sure your business looks its best on Google Search and Maps.
FREE TO WATCH
GET STARTED WITH GOOGLE ADS: WHAT ARE SEARCH ADS
THE CURATORLearn what search ads are and how Google AdWords can connect you with potential customers across the web.
FREE TO WATCH
HOW CAN I IMPROVE MY RETAIL WEBSITE?
THE CURATORThis tutorial from Google shows you how to use Grow My Store to get tips how to improve your website.
FREE TO WATCH
GET STARTED WITH GOOGLE ADS: CREATE A CAMPAIGN
THE CURATORTo start running search ads, you'll need a Google AdWords account with an active campaign. In this video, you'll learn how to create your first search campaign.
FREE TO WATCH
TELL CUSTOMERS ABOUT YOUR GIFT CARDS
THE CURATORThis tutorial from Google shows you how you can tell your customers that your business sells gift careds and accepts donations.
FREE TO WATCH
GET STARTED WITH GOOGLE ADS: PICK THE RIGHT KEYWORDS
THE CURATORSo you’ve created your first search campaign. The next step is to set up ad groups, keywords and ads. In this video, you'll learn how to pick the right keywords.
FREE TO WATCH
HELP CUSTOMERS FIND AND RESERVE YOUR SERVICES
THE CURATORThis tutorial from Google shows you how you can help customers find and reserve your online services directly from Google.
FREE TO WATCH
GET STARTED WITH GOOGLE ADS: WRITE GREAT TEXT ADS
THE CURATORSo you've picked the right keywords. Now it’s time to talk about writing the ads. In this video, you'll learn how to write great text ads.
FREE TO WATCH
HOW TO POST UPDATES ABOUT YOUR BUSINESS ON GOOGLE
THE CURATORThis tutorial from Grow with Google shows you how to post updates about your business on Google.
FREE TO WATCH
GET STARTED WITH GOOGLE ADS: TRACK YOUR GOALS
THE CURATORSo you've written some great text ads. To reach your goals, you’ll need to track how you’re doing. In this video, you'll learn how to set up conversion tracking in AdWords.
FREE TO WATCH
HOW TO TAKE QUALITY PHOTOS FOR YOUR BUSINESS LISTING
THE CURATORThis tutorial from Google Small Business shows you how to take better photos for your business
FREE TO WATCH
DISCOVER NEW WEBSITES THAT ACCEPT GUEST POSTS
CHRIS HAYCOCKRunning out of websites to share your guest posts? Here's a handy way of discovering new ones.
FREE TO WATCH
GET HUGE TRAFFIC SPIKES WITH VIRAL SEO
CHRIS HAYCOCKKeep abreast of what's going on in your industry, and those trends will give you content ideas that may just go viral.
FREE TO WATCH
HOW TO USE YOUTUBE FOR SEO
FRANK FURNESSSet up correctly, your videos can really help boost your Search Engine Optimisation and get your website seen by more people. Learn how to do that in this video.
FREE TO WATCH
HOW TO STOP YOUTUBE ADDING RELATED VIDEOS
FRANK FURNESSYou Tube automatically add what they think are related videos at the end of your videos, and often those from your competition. Here is how to stop them.
FREE TO WATCH
HOW GOOGLE SEARCH WORKS
THE CURATORIf you’ve ever wondered how Google Search works, or are curious to see what goes on behind the scenes, here's all your answers.
FREE TO WATCH
FACEBOOK ADS FOR BEGINNERS
THE CURATORFacebook Ads For Beginners: How To Run Your First Campaign In 2020
FREE TO WATCH
IF YOU SELL ANYTHING ONLINE...
CHRIS HAYCOCKThese 12 easy-to-implement tips will help you sell more of practically ANYTHING through your website.
TECH GETTING IN THE WAY OF YOUR CUSTOMERS?
CHRIS HAYCOCKAre you stopping your customers getting what they wanted, inadvertently missing out on sales in the process? Make tech work for your users, not the other way around.
9 SIGNS YOU'RE DEALING WITH A DODGY SEO COMPANY
CHRIS HAYCOCKSo you're thinking of taking on an SEO company to help you increase your website rankings. Gulp! Good luck. You'll need some due diligence to ensure you don't hire someone who gets you penalised.
SEO CHECKLIST AND TASKS
CHRIS HAYCOCKThere's a lot to think about when you're optimising your website for SEO. Here's a really useful checklist to ensure you don't forget the important tasks.
