Bruce King

Sales Coach

Learn with Bruce King

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Hi, I'm Bruce King



Bruce is recognised internationally as a leading sales, marketing and personal growth strategist and has addressed audiences and coached company's sales teams and managers in 23 countries.

Bruce is a world-renowned sales, marketing & growth strategist with 25+ years experience.

In 1994 Bruce was asked by the BBC to write his first book. Titled 'Psycho-Selling - Double Your Income From Sales In 8 Weeks'.

The book became an international best-seller and launched Bruce's career as a highly respected international conference speaker.

Since then he has written several other best-selling books published by FT Pearson, Headline, Soderpalm Publishing et al.

Bruce King's Sales Blog was voted the Number 1 Sales BLOG in the UK for 2019.

The IoD

Bruce has been hired by The Institute of Directors to present his sell-out one-day Sales Master Class titled How To Double Your Sales for 21 consecutive years at the HQ in Pall Mall, London.

'King of the UK Salesmen'

Bruce was featured in an half-page article in The Times newspaper titled 'King of the UK Salesmen'.

Clients Include

As well as coaching salespeople for many SMEs, Bruce has worked with many worldwide corporate clients, including Abbey National, American Express, Lloyds Bank, Mercedes Benz and Forte Hotels, amongst many others.



What you'll learn from Bruce


Sales CoachingMarketing StrategyPersonal Growth StrategyPublic SpeakingBusiness GrowthMotivational Coaching

Bruce's Tutorials



Objections and Questions
Price objections - focus on the price difference
Get Motivated
What to do in a sales slump
Objections and Questions
Rules for handling questions and concerns 4
Objections and Questions
How to deal with 'I'm not interested'
Networking and Social Media
How to shake hands and establish instant rapport
Winning Sales Referrals
Ask for referrals by name and quadruple your response rate
Networking and Social Media
Your elevator pitch and why you must have one
Get Motivated
Do not use the expressions sales targets or sales quotas
Winning Sales Referrals
When to ask for referrals - Part Two