Sign in

DOUBLE YOUR INCOME IN JUST 8 WEEKS

Download this all-time classic bestselling book from Bruce King free.

You don't always have to know the answers – just ask much, much better questions...

You don't always have to know the answers – just ask much, much better questions...

By Bruce King | 08 August 2022

A few weeks ago, I was hired to do some sales coaching for a company operating in a sector that I had no experience of whatsoever. I made sure the client was aware of this fact, but they hired me

A few weeks ago, I was hired to do some sales coaching for a company operating in a sector that I had no experience of whatsoever. I made sure the client was aware of this fact, but they hired me despite that lack of experience.

The day's coaching went extremely well, and mainly due to the fact that whilst I was preparing for it, I was reminded of something a Rainmaker class businessman had said to me some years ago when I was interviewing him for an article I was writing. What he said was - “Bruce, I don't need to know the answers. I just need to ask much, much better questions.”

Based on that statement, I spent much of the day asking questions rather than coaching. You might like to take a close look at some of the questions I asked (below). You could ask these of yourself, your sales team and your customers. When you do, you may also realise why 'you don't have to know the answers - just ask much, much better questions'.

- What would be the perfect result for you from our meeting today?

- If we had the time, money and resources - what would you really want from us?

- If YOU had the time, money and resources - what could YOU do to increase sales?

- What other ways are there of achieving an increase in sales?

- What has really worked well in the past?

DOUBLE, TRIPLE, OR QUADRUPLE YOUR SALES

Join other small business owners who are benefiting from new sales & marketing skills.

- How could we find out?

- Specifically - why can't you / they do that?

- Who else could do this?

- When are YOU going to do it?

- But if you could - what would that be like?

- On a scale of 1-10 how would you rate….?

- Who are your role models - most effective competitors? Why?

- How do they deal with it?

- What sectors are still busy in this economic climate?

- Do you have a list of companies in that sector?

- How could you best approach them?

You may also have to ask some of these questions several times and eventually you will almost certainly get some great answers!


---

The Rainmakers Club

There's more inside The Rainmakers Club

Ready to double, triple or even quadruple your sales? Join the Rainmakers Club today and get access to hundreds more worksheets, ebooks, tutorials, guides, tools and downloads.

NEW FOR 2022! Join our growing club of successful small business owners and get The Raindeck free: a 3-deck strategy for brainstorming and running successful marketing campaigns.

How to create insane value ebook

HOW TO CREATE INSANE VALUE

A must-have read for anyone that sells anything

Discover techniques and methods that will increase your product's perceived value - without having to change your product or prices.

Get the book free

Let's chat about it...

Schedule a no-obligation call with The Rainmakers Club team, tell us about your business and your biggest problem. We'll give you our advice and honest feedback if membership would work for you.

Helping businesses succeed for 50+ years