Seems like everyone's talking about copywriting recently, and for good reason. It's an incredibly important aspect of marketing, and one that is easy to overlook.
As a business owner, you have two ways of approaching what you write for your brochures, websites, advertisements, flyers and other media that are consumed by your target market: a) hire a copywriter, or b) write it yourself.
It'll come as no suprise that may business owners choose the latter option of writing all their content themselves. That's probably due to the cost of hiring a copywriter, who can be pretty expensive.
If you have those skills, then great stuff. But if you don't, you're left with a dilemma.
Unless your English is really, really poor, then it's absolutely possible to do a great job yourself. But you're going to need particular copywriting skills, I'm afraid. Luckily, they're quite easy once you get to grips with the basics.
Once you're inside The Rainmakers, you can pick up these skills, put them into practice, and watch as your writing turns words into profit. When that happens, it feels fantastic.
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It suddenly dawned on me that I was doing copywriting all wrong. I'm going to tell you why in this video - and then show you how I changed it all and began to win customers through changing my approach to copywriting.
Sorry to point it out, but people judge others on their standard of spelling and grammar. That's not hearsay, but fact. Let's take a look at why you should eradicate typos and improve your grammar.
Often considered one of the most critical elements of marketing, copywriting is far more important than you might think, and can be a huge factor in giving your sales a MASSIVE boost.
Yes, there's a big difference between writing for consumers and writing for other businesses. The differences are quite stark, so let's look at the different styles you should adopt for each type of reader.