Copywriting

Seems like everyone's talking about copywriting recently, and for good reason. It's an incredibly important aspect of marketing, and one that is easy to overlook.

As a business owner, you have two ways of approaching what you write for your brochures, websites, advertisements, flyers and other media that are consumed by your target market: a) hire a copywriter, or b) write it yourself.

It'll come as no suprise that may business owners choose the latter option of writing all their content themselves. That's probably due to the cost of hiring a copywriter, who can be pretty expensive.

If you have those skills, then great stuff. But if you don't, you're left with a dilemma.

Unless your English is really, really poor, then it's absolutely possible to do a great job yourself. But you're going to need particular copywriting skills, I'm afraid. Luckily, they're quite easy once you get to grips with the basics.

Once you're inside The Rainmakers, you can pick up these skills, put them into practice, and watch as your writing turns words into profit. When that happens, it feels fantastic.