Marketing > Market Research
The importance of understanding buying cycles
What's the one thing that will help you to sell more to your prospective customers? Understanding how they buy.
By Chris Haycock
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Market Research
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Marketing > Market Research
The customer journey - and discovering opportunities
What's one sure-fire way to increasing sales? Chris will show you how to win new customers and increase sales through understanding the customer journey.
By Chris Haycock
Marketing > Market Research
How to leapfrog your rivals by being nosey
You can learn so much by studying your rivals that the information you glean can help you to leapfrog into first place.
By Chris Haycock
Marketing > Market Research
Buying cycles, and the 4 types of website visitor
If you want to increase your sales, then you need to understand the buying cycles of your customers. Once you do that, you'll realise that not all potential customers are made equal.
By Chris Haycock
Marketing > Market Research
The secrets of buyer mapping
The web has changed how people buy. Today, it's not enough to build a 'brochure website' - you need understand the customer journey and provide answers at the right time.
By Chris Haycock
Marketing > Market Research
Creating a customer persona
What happens when you don't know a thing about who you're selling to? You fail. It's as simple as that. Creating a customer persona can help you to tap into the needs and desires of your target market.
By Chris Haycock
Marketing > Market Research
Discover valuable information from market research
Here's how to conduct PROPER market research to discover how best you can serve your target market.
By Chris Haycock
Marketing > Market Research
Know your competitors - and leapfrog them to success
Understanding your competitors can give your small business a massive advantage when pitting your products and services against theirs.
By Chris Haycock
